Front End Checkouts

Summary: The front-end check stands are the most sought-after areas of the store for products (for their high traffic locations). The check stands themselves are very attractive for consumer product manufacturers looking to place key items in retailer planograms. The most common products seen in the front check stand areas are confections, gum products, jerky, health snacks, salty snacks, magazines, ready-to-drink beverages, sundries, gift cards and sometimes, seasonal products.

Our founders’ prior history of being with companies such as Nestle, Conagra and Coca Cola (ideal with their long history and experience necessary to educate start-up and emerging brands on how to penetrate the front-end check stand areas for the introduction of new products).

New Meet and Greet Front-End Checkstand Website
The Contract Manufacturing Alliance is creating a dedicated front-end check stand site for both brands and manufacturers and the key category managers related to all of the areas relating to the front checkout areas. Our upcoming www.FrontEndCheckStands.com will be active soon to help introduce new brands to retailer category managers in formats such as natural retailers, supermarkets, mass merchants, Military commissaries, limited assortment stores and others.
* The new platform will also address front-end check stand programs for specialty retailers, hardware stores, farm and feed stores, craft and hobby stores, office supply stores and others with similar programs.

The Contract Manufacturing Alliance's Programming

The Contract Manufacturing Alliance (www.ContractMFG.org):
The Contract Manufacturing Alliance was established as a collaboration among consumer industry groups dedicated to helping brands of all sizes form effective contract manufacturing partnerships. By fostering these connections, CMA empowers brands to streamline their production and bring innovative products to market.
In The Store (www.InTheStore.org):
CMA developed In The Store to educate consumer brands about the intricacies of the in-store experience. This program also provides opportunities for brands to connect directly with the appropriate category departments to optimize their retail placement.

Wiki CPG (www.WIKICPG.org):
CMA's Wiki CPG serves as a comprehensive educational platform offering tools and resources for consumer brands. Covering topics like manufacturing, marketing, sales, logistics, and social media, it supports brands at every stage of their business journey.
Brand Previews (www.BrandPreviews.com):
CMA is launching Brand Previews, an innovative matchmaking tool designed to connect consumer brands with the most suitable retail categories. This platform streamlines the process of getting brands in front of the right buyers and decision-makers.

What is the Retail Cooperative:

Created by Total Consumer Outlets, the Retail Cooperative is a full service-consumer product design and manufacturing agency. With its own on-site 150,000 square feet facility (design, packaging, manufacturing, warehousing, distribution) available to customers.

The Retail Cooperative (Trusted Consumer Outlets) uses mostly recycled materials. Recycled materials are crucial for reducing waste in landfills and conserving natural resources. It also lowers the carbon footprint by consuming less energy during manufacturing and enhancing brand image by appealing to eco-conscious consumers.
www.RetailCooperative.com

What is the Contract Manufacturing Alliance:

Founded by the Contract Packaging Association (ContractMFG.org) and the Co-Packing Network the Contract Manufacturing Alliance was created to be an expansion of the CPA’s RFQ Tool. The RFQ Tool helps start-up and emerging brands with their co-packing needs.

The CPA's Request for Quote (RFQ) tool allows an automated submission to CPA Members to securely submit their project details and needs. Your Request for Quote will be dispatched to CPA Members whose capabilities match your project needs, and if they can assist you, will contact you directly about their services and capabilities.

Retail Department Match-Making System (Brands to Category Managers)
Coming soon, the Contract Manufacturing Alliance and its partners are introducing Brand Previews, an advanced matchmaking system designed to connect brands directly with the appropriate category managers in retail stores. This platform will serve as a bridge between brands and decision-makers, enhancing targeted outreach and streamlining the introduction process.
With Brand Previews, brands will have the opportunity to connect with category managers for specific store departments, such as produce, meats, service deli, and more. This focused approach ensures that brands can present their products to the right contacts, increasing the potential for successful placements and fostering efficient pathways to retail partnerships.
www.BrandPreviews.com

Retail Channels and Formats (www.RetailFormats.com):

We work with a long-list of retail channels including:

Our Own Media:

The Co-Packing Network itself has over 35-years of media experience (TV shows, OTT). Examples of our work includes:

We Have Our Own Magazine:

Contract Packaging, published three times each year by PMMI Media Group (owners of Packaging World magazine), has the privilege and the advantage of being the official publication for the Contract Packaging Association, positioning CP journalists for optimum access to and trust of key influencers who are driving the leading edge of the industry.
20,000 qualified packaging professionals receive each edition of CP. These professionals are individuals who have indicated that they have purchase involvement in contract packaging and related services and products. Magazine recipients are also contract packagers, who are CPA members.
www.ContractPackaging.org